Works

We always focus on the spotlight and neglect the shadow left behind. Those “ignored” things normally are the major and fundamental part of our world, which is the focus of our design. Further, it can be seen that design is used to connect, as well as to create unknown relationships, which is the main intention of our brand.

The sustainable development of the world requires human’s self-awareness, including the attitude towards daily life and the reactive thinking and behavior. Caring for our environment and future has been systematically designed as the direction of SLEEEP’s Brand code 2.0, emphasizing its focus on people, community and connection.

The Thomas & Friends is a world-famous IP, in which its theatre deign is considered by us to be a combination of contemporary art and social experience, rooted in the surrounding landscape, culture and audience.

No one can or should give a true definition of life. Reading represents a spiritual connection with the greatest thoughts, without boundary or limitation. The New Black is a place where people gather and connect, establishing communities with the passion for life, rather than just consumption.

With the world’s diverses complexes problems, the poster shows our attitude while catching people’s attention with a simply direct way. Poster design would be more and more influential in making differences, and definitely more powerful in the future.

A collection of print design case that show different aspects of the work in Frustum, since 2009. Cooperation globally, including Shanghai, Beijing, Hong Kong, etc.

A collection of logo design case that show different aspects of the work in Frustum, since 2007. Cooperation globally, including Shanghai, Beijing, Hong Kong, London, etc.

Develop entertainment culture through the visual language of youth.

A music visual content published as a supplement of a limit edition music magazine. Cooperation with Modern Sky as cobranding project with Alienware.

The food or snack is not just for taste or health. You are what you eat/drink. The social requirement is a kind of social language among consumers, which plays a key role in improving the communication between brand and consumers.

Brand identity contains brand meaning, product characteristics and emotional expression, representing the community concept united by cultural identity.

Localize Hip-Hop cultural through competition and engagement. Make the visualization as one of main communication channels to interactive with the youth.

Taking sports as a daily health lifestyle. It has been mix in ordinary urban life instead of be limited by place, time, equipments or other professional boundary.

The packaging design functionally meanwhile emotionally. As a commercial case, the water has been presented as a product, but also contains local culture and history. The challenge will be how to balance all those features.

Packaging is a new style of food. Using "Chinese esthetic" as the core concept to deliver premium-quality taste experience to a discerning customer base. Dumplings is one of the main food on Chinese table, our design in mean to to prefect the flavour and texture of the food even before the tasting.

SanQuan TangYuan Food Packaging Design As one of the Chinese traditional dessert, Tangyuan means "union" as it contains different kind of tastes. The mains ideas of this packaging design is to represent the fresh as well as diverse materials of food, to emphasis this traditional meaning with modern demands.

Rice is important and delicious, but what makes it amazing are those ingredients. Pictured cooking images to represent how those meals are coming and used modern life style to emphasis this home feelings.

Art direction is about finding the right emotion and using the most propriety way to evoking those subtle feelings. It begins before all creation and execution and would power the expression if you find the point that connect to what you are going to see and to experience.

Online campaign with digital marketing resolution. Due to the historical background and inestimable spiritual value of this decision, it’s not only an excellent movie but more about to pass the courage, the wisdom and the faith to today’s world : the evil never wins, be firm and unshakable. So our job is to represent this intense moment with visual and digital experience as a special trailer, in order to evoke the audience’s interest and emotional calling while more looking forward to watch the movie.

Brand promotion with social engagement. During this period, the H5 provided different digital actives based on daily topic, and those online games were designed to build an environment where audience could share goods and DIY ideas to enrich their social communications as well as shopping experience.

Online brand engagement that in order to implay a dynamic digital marketing strategy while increasing company value to customers. By creative ideas and design approach, we are creating experiences and content that brings outstanding user experience and brand awarenesses.

UI are the key access points where all the audience interact with brand, product and designs. Creating a digital context that fit users’ life experience to make it more easier to make those decision and judgments. By design, we created the illusion that users aren’t interacting with a device but flowing the user journey and attaining goals directly as effortlessly as possible.

Mid-Autumn Festival, one of the most important traditional Chinese festivals, is a symbol of the Chinese worldview. As designers, how we represent the “moon” is not only informed by our heritage, but influences our ideas about cultural memory.