F. Magazine / Articles

在注視中融化，在消逝中永生

A ‘Great Reset’ is coming, but not for capitalism

What contains in the dialogue ? 200 minutes live video streaming with 60,000 views in a single platform. This result is more incredible than we expected.

What is the Original ME? What is the girls' original me? What is women’s original me?

Mid-Autumn Festival, one of the most important traditional Chinese festivals, is a symbol of the Chinese worldview. As designers, how we represent the “moon” is not only informed by our heritage, but influences our ideas about cultural memory.

Frustum regards design as a process that reflects the origins and formation of life, including its socio-cultural composition. We can see that design is generally used to form unknown relationships, which is the main intention of our brand.

Culture memory is the base of personal identity and has great influence to human behaviors.

Design is meaningful, but it can also be meaningless expression. However, it is never nonsensical expression. Design is the primary underlying matrix of life, focusing on the unnoticed relationship in ordinary life and thinking the relationship between life and design. It lives in design and makes design living. — FRUSTUM