Chester Lau, Hong Kong
Director


1. What makes you want to be a designer and what’s next plan for your future development?

The freedom of  "Thought, Conscience & Ideas" are the self-matrix, which is the indispensable condition of every other form of freedom. Designer is the profession that apply ourselves to create and achieve a better story and habitat for humanity. 
‍
Being a designer for years, makes me realized that "the future of humanity could be no future at all". Whether it is true or not, I‘m still willing to make design as an approach to the freedom of "Speech & Expression". That’s taking me further for learning by doing, growing up and being true to myself.
 
As we advance in life we understand the limits of ourselves. But I still hope that my personal improvements and efforts to design would let us closer to this freedom of vision. And those thoughts as the sustainable way to keep my mind being fresh every day.


2. As a designer, what’s your understanding about “design” ? And do you think those understandings would influence your design work?

The most important aspects of design are hidden as their simplicity of protection and familiarity of reflection. This design thinking deeply influences my design works by making me more concentrate on abstract, self expressive, inspirational , metaphorical and evocative expressions.


3. Based on your design experience, do you have any thoughts you’d share with other designers or anyone who are interesting in design?

Design likes a dynamic journey that consists of our thinking (from i-subject) then the activities (to i-object), and this endless journey is only for one purpose: to make something be better, over and over again.


4. Share one things ( a book/ music/ menu/ movie/ dish…) that inspired you most recently?

Music Ablum: The Lie Lay Land (2005)
by World's End Girlfriend
‍

5. Name three things you’d like to do if you aren’t a designer. 

Philosopher, Musician, Artist



Biography

2019 — Sleeep Global, Hong Kong
‍Creative Director & Department Head of Marketing

2019 — Frustum Studio, Hong Kong, Shanghai, Beijing
Founder, & Creative Director

2017-18 — Ogilvy H&O, Shanghai
Creative Director & Department Head of Content Video

2017-18 — Thomas & Friends Theatre, China
Design Director
‍
2016 — Monotype & D&I of Tongji University, Shanghai
TypePro: Shanghai 2016 — Guest Speaker

2014-2016 — Beijing One International Art Festival
Design Director & Guest Speaker

2014 — CDS Design Star Show, UCCA, Beijing
Guest Speaker

2012-13 — Ogilvy Redworks, Beijing
Assoicate Creative Director
‍
2010-2011 — Nomad Design, Hong Kong
Co-Founder, Design Director

2009 — Oneinzero, Hong Kong
Art Director

Emma Wang, Shanghai
Designer & Content Creator


1. What makes you want to be a designer and what’s next plan for your future development?

To be a designer, it’s more than be a creator, but also an observer in addition to a thinker. In order to accountable for our faith and freedom, it is important that you have the capability to change rather than put this requirement on someone else’s shoulder. That’s why I would like to be a part of this improvement journey, to be a designer, who could choose to make a difference, even a tiny one.        

Making design more relevant to our daily life, close to everyone’s inside needs, that’s gonna to be my further consideration.


2. As a designer, what’s your understanding about “design” ? And do you think those understandings would influence your design work?

Design likes an invisible hands, which brings an influence rather than a change. It’s never only about a beautiful piece of work or an easy to use object, but a structure that contains time, space, participator’s activities, as well as unpredictable elements. That’s why the necessity of design is essential to me. The initial question would be why do we design rather than how do we design. 
‍
It leads my design would more concentre on the “human value”, to communicate rather than to make design as a direct instruction.


3. Based on your design experience, do you have any thoughts you’d share with other designers or anyone who are interesting in design?

Design is a fruit of a complex combination of conceptual knowledge and emotional expression. However, as it very relate to human, sometimes the impact of design is hidden into the unexplained human behaviors: the instinct, the human nature, the subconscious, etc.Therefore to catch the irrational would be a one of essential moments in design.


4. Share one things ( a book/ music/ menu/ movie/ dish…) that inspired you most recently?

《La Oveja Negra Y Demas Fabulas》，Augusto Monterroso
‍

5. Name three things you’d like to do if you aren’t a designer. 

Journalist, Sommelier, Archaeology

Gao Yuan, Beijing
Senior Art Director & Designer


1. What makes you want to be a designer and what’s next plan for your future development?

As for me, design is something that happens naturally. From the interests of childhood to the selection of university major, I always choose what I liked. Compared with other majors, visual design is more powerful in execution and control over its own works. At the same time, the field of visual design is wider and more varied. I like this freshness.
I like to do things without time planning, but I have a sense of urgency. Everything is changing, and I want to keep innovating. I hope to create my own character project these years and and perfect her.
‍
2. As a designer, what’s your understanding about “design” ? And do you think those understandings would influence your design work?

Design is the process of thinking and creating with definite purpose.The expressive technique of different designer is diversity. As for me, using fewer symbols, words and elements to express more information is very crucial. A designer need to think about the value about his work.
‍
When you keep looking at your project in different point of view, you can't help but want to improve it. Even if it's a small matter, don't put him off. This will not lose interest of design.

3. Based on your design experience, do you have any thoughts you’d share with other designers or anyone who are interesting in design?

When you have an idea and work on it, and then you release it. In this press, you have to think about why you chose it.

4. Share one things ( a book/ music/ menu/ movie/ dish…) that inspired you most recently?

Recently, I finished  "The Crowd: A Study of the Popular Mind",  "Apologia Socratis", and the movie "Memories Of Murder". After finished that, I did not recall the whole story or classic quotes, but I gained a new understanding of democracy, freedom, truth and humanity. What I want to share is that you must be learn to think while watching a movie or book.
‍
5. Name three things you’d like to do if you aren’t a designer. 

·The Baker.·A tattoo artist who runs a vintage shop. ·A traditional food blogger who is growing fruits and vegetables, picking them, advertising and selling in the shop.

Amber Xu, Shanghai
Design Internship


1. What makes you want to be a designer and what’s next plan for your future development?

Because I found that even the smallest things, according to their own preferences to design, that could me feel happy. Design is closed link with everything in our life. In the future, I wanna establish a bistro which is full of my own marks.


2. As a designer, what’s you understanding about “design” ? And do you think those understandings would influence your design work?

Using design to fully express what you like. My design must be the work after I understand.


3. Based on your design experience, do you have any thoughts you’d share with other designers or anyone who are interesting in design?

Design can be imitated, but must be distinguished from plagiarism. Try to find yourself.


4. Share one things ( a book/ music/ menu/ movie/ dish…) that inspired you most recently?

Inglorious Bastards.
Directed by Quentin Tarantino. 
‍

5. Name three things you’d like to do if you aren’t a designer. 

A Waitress in A Bistro. A Western Chef. A Bistro Owner.